Due to its key position on the west coast of Sicily, Marsala underwent several diverse occupations throughout history, from the Phoenician to the Roman, the Arabic and the Norman civilisations. Significant evidence of each is visible in most parts of the city and its same name, whose Arabic meaning is: "Port of God", evokes a place rich in history.

Moreover, the Stagnone Lagoon on the northern side of town, as well as the southern beach, offer spots of unspoiled seaside awarded every year with the “Blue Flag” rating.

The geographic context, still far from the chaotic concentration of tourism in other parts of Sicily, offers a number of prestigious places to visit. Moreover, most sites can be reached with a 10 to 40 minute drive or motor boat trip. Major attractions are the Greek ruins and temples of Segesta and Selinunte, the unspoiled rocky archipelago of the Egadi Islands and their crystal clear water, along with the Zingaro and Mount Cofano natural and marine reservoirs. Turning to sites inland, visiting the medieval village of Erice is a must, as well as exploring the sea-facing slopes of the Belice Valley and relaxing in its thermal water. The salt plant area, with its typical windmills and the Stagnone Isles, among which the islet of Mozia, an interesting Phoenician archaeological site just minutes away from Villa Sparta, offers impressive views, particularly at sunset.